January 2024 - July 2025
As a remote freelance intern for The Zen Muse, an e-commerce retail platform and health and wellness blog, I contributed to building a consistent and engaging digital presence through a combination of content creation, strategy, and research. My role involved developing and scheduling social media content, writing blog material, and implementing SEO best practices.
Throughout the process, I leveraged tools such as Canva, MidJourney, Metricool, Shopify, and AnswerThePublic to streamline workflows and produce high-quality, on-brand content. From designing visuals to optimizing posts with strategic keywords and alt text, each task was approached with both creativity and intention.
This experience allowed me to deepen my understanding of key digital marketing concepts. Additionally, I explored the integration of AI tools to generate relevant imagery and enhance creative output, further expanding my adaptability within an evolving digital landscape.
Through this role, I strengthened my ability to balance analytical thinking with creative execution—delivering content that is not only visually compelling but also strategically aligned with brand goals.
The Zen Muse: https://www.thezenmuse.com/
Reference: Yvonne Allen (971 - 409 - 6596)
June - August 2025
For this logo design project, I partnered closely with a client to translate their vision into a clean, versatile design using Adobe Illustrator. The process began with concept exploration, where I developed multiple mockups that experimented with typography, layout, and stylistic direction. Through collaborative feedback and open communication, we were able to identify a clear design path that aligned with the client’s goals.
With a strong emphasis on attention to detail and adaptability, I created a polished vector-based logo that maintains its clarity and impact across a wide range of applications and scales.
The final design has since been successfully implemented on koozies, demonstrating its effectiveness in real-world applications. The client also plans to expand its use into larger-scale formats, including a custom metal-cut sign further reinforcing the logo’s scalability.
SOCIAL MEDIA CAMPAIGN
BLOG CONTENT
Photo by Zoe Smith