ADVANCED SOCIAL MEDIA
In the Texas State Advanced Social Media course, students worked with the TXST Alumni Association in order to study social media analytics and proper SEO. Through this collaboration, I was able to study three different platform analytics spanning from August 3rd to November 15th. For each month and platform, I created an infographic, so the association could better understand the growth and decline experienced with audience interaction. I was also able to create a social media post utilizing proper SEO and target audience knowledge with which the association posted on their Facebook.
Texas State University Alumni Association Instagram Analytics from August 3 - 31st, 2023
Texas State University Alumni Association Facebook Analytics from August 3 - 31st, 2023
Texas State University Alumni Association Twitter Analytics from October 1st - November 15th, 2023
Texas State University Alumni Association Instagram Analytics from August 3 - 31st, 2023
DIGITAL MEDIA INNOVATION CAPSTONE
The Digital Innovation Capstone course at Texas State University educates students on the inner workings and entrepreneurial side of digital media careers. Throughout this course students were instructed to select a problem topic that we then create a solution for. We conducted research on this topic, and created a solution prototype as well as a promotional website. While the research project was a group initiative, the app prototype and website were solo projects allowing me to enhance my entrepreneurial thinking, design, and coding skills.
SOCIAL MEDIA VIDEO
For my Social Media Video course at Texas State University, students created video content for the Student Recreation Center. I covered the Outdoor Recreation Center including Sewell Park. I completed a series of three vertical short-form videos meant for the TXST Recreation Instagram account in addition to a horizontal brand anthem video as seen below. This course helped me improve my video content creativity as well as editing skills in both CapCut and Premiere Pro.
MULTIMEDIA JOURNALISM
The Multimedia Journalism course at Texas State covers online journalism, Web credibility, online reporting sources, cyberlaw including libel and copyright, blogging and podcasting, and basic multimedia design. Students were required to report on a local issue affecting the Hays County area. We then created a website using Worpress.com. Additionally, students we instructed to create a professional Instagram account in order to make posts on topics discussed in class as well as promote our blogs.
AI & AUTOMATION FOR MEDIA
The AI & Automation for Media Professionals course focuses on storytelling and media opportunities brought on by advances in generative AI and other artificial intelligence tools. Throughout this course, I gained hands-on experience by building a WordPress.com website and social media profile implementing multimedia generated with AI software such as Chat GPT, Midjourney and HeyGen. This course taught me the importance of prompt wording to generate desired responses with text and images.
CODING & DATA SKILLS
In the Coding and Data Skills course, students are introduced to foundational programming and data concepts. The curriculum emphasizes the use of data visualization and storytelling tools. Through hands-on assignments, we explored how to interpret, clean, and present data in visually compelling formats using JavaScript. As part of the course, I conducted independent research and developed data visualizations on a topic of my choice, applying both technical skills and creative communication strategies.
